Every year over $100 billion dollars of goods are mishandled or damaged. Most consumers do not realize the impact a damage good has on the supply chain. But think to yourself for a second. Will you buy a canned good with dented or damaged packaging? Do you buy an article of clothing with a stain or rip on it? Most of us will say no, unless your Sunny Koufax, “Dented cans are half price, Microsoft went down 3 points and we’ve gotta save some money.” (If you are unfamiliar with the movie Big Daddy then disregard that last sentence.)
For the rest of us, we shop with our eyes, if it looks pretty we are more likely to buy it, not only in the stores but online as well. “The National Retail Federation estimates 108.5 million Americans shopped online the weekend after Thanksgiving this year.”
With the shift of more online shopping, it is critical more than ever to prevent damage goods. “E-commerce may have shifted the process by which goods are acquired, but consumers still expect timely, non-damaged goods irrespective of the source. Whereas previously retailers could display only the best quality goods on their shelves and record damaged products for claims to their suppliers, retailers now find themselves ironically held accountable for the same damages by the end consumer.
An October 2016 survey of 558 online shoppers by Dotcom Distribution found 47% of respondents decided to not shop again at a retailer due to poor delivery experiences. Meanwhile, a Dropoff study found that 94% of consumers blame the retailer for poor delivery, while only 42% blame the delivery provider.” Imagine, for example, ordering a gift five business days in advance, only to receive a damaged good, or not receive the product at all.” What do you do? Complain? Demand a refund? Write a bad review? Or simply, not order from that company again? “…Poor delivery is not limited to damaged goods – many consumers now consider on-time to delivery to be just as important, and are willing to pay a premium to ensure it. Dropoff estimates 89% of consumers are concerned about receiving a product late, while 83% are concerned about damaged products.
Safely Securing Your Freight
While it is important to handle the product in a timely and efficient manner. Preventing freight damage starts the source with a properly loaded trailer. Freight loading must be well planned, with procedures clearly documented and followed to prevent freight damage. That will avoid simple mistakes like double stacking cartons or pallets that should not be stacked. It’s also key to distribute the load evenly in the trailer, with lighter cargo loaded on top of heavier cargo. Dry goods should be loaded on top of liquid goods because, if liquids leak, they will leak onto the trailer deck and not onto the dry goods.
“Preventing freight damage starts the source…”
Once the freight is properly loaded, the load must be secured to prevent shifting during transit. Failure to properly secure freight while in transit increases the risk of damage or falling freight. The worst sight for a distributor to see is when a truck arrives, the cargo doors are opened and the product comes tumbling down possibly injuring an employee or damaging the freight. To prevent falling cargo, freight damage and freight damage claims Logistick manufactures a full line of freight damage prevention products. Most of our products are disposable after use with no need to maintain ownership and can be recycled at your local recycling center. They are simple to install and have about 5x the holding power of that of a standard metal load bar or strapping system.
Click here to view our full line of products. Logistick can help keep you safe and secure.